This project centered around Julep's Holiday 2024 campaign, focusing on the creation of five banners for the brand's homepage. The art direction drew inspiration from the concept of the Julep customer hosting their own holiday gathering, which aligns with the brand's identity of simplicity and elegance. The final assets are now implemented in the Amazon storefront, where they have been strategically positioned to enhance visibility and engagement during the peak holiday shopping season. Each banner caters to customers seeking inspiration and products that enhance their holiday festivities, thereby reinforcing Julep's reputation as a leading source for holiday makeup essentials.
FINAL ASSETS
FINAL AMAZON BRAND STORE
The holiday campaign mood board effectively encapsulates the essence of the season while adhering to the brand's minimalistic philosophy. The use of gold as the primary color scheme introduces a sense of warmth and sophistication, enhancing the visual appeal without overwhelming the simplicity that defines the brand.
The handwritten font contributes an intimate, personal feel, inviting customers to connect on a deeper level during this festive time. This thoughtful combination of design elements creates a harmonious blend of celebratory spirit and understated elegance, reinforcing the brand's identity.
Furthermore, these aesthetic choices not only elevate the campaign but also resonate with the audience's desire for meaningful experiences during the holidays, aligning perfectly with the overall branding strategy.
