This project entailed a comprehensive rebranding initiative for Tria, a notable wine bar in Philadelphia. The process concentrated on crafting a refreshed logo and designing new wine labels, to-go boxes, and menus that embody the essence of the establishment. Subsequently, a website redesign was implemented to complement the new visual identity.
Drawing inspiration from the rich hues and dynamic flow of red wine, the updated branding system successfully balances sophistication with a touch of playfulness. Wine stains and liquid splatters serve as motifs throughout the branding, enhancing the overall aesthetic and fostering a vibrant atmosphere that resonates with the wine-loving community. This cohesive approach not only elevates the visual appeal but also deepens the connection between the brand and its patrons.
Redesigning the logo allowed for implementation across Tria’s packaging, including wine labels, coasters, to-go boxes, and menus. Incorporating the wine splash motif ensures cohesive branding while reflecting Tria's playful yet moody character. This design choice enhances visual appeal and invites customer engagement with the brand's identity, creating a memorable experience through thoughtful and artistic presentation. Each element works together to communicate the spirit of Tria, making restaurant instantly recognizable and visually captivating.
Once the packaging was complete, the next step was the website. The redesign integrates the new logo and overall aesthetic effectively. Drawing inspiration from the moody ambiance of Tria, the photographs highlight the intimate atmosphere of the restaurant. The typeface used in the logo, along with the wine splash motifs, is consistently applied across the website to reinforce the branding. The cohesive visual elements work together to create a unified and engaging online presence.
