This project entailed crafting a series of paid social advertisements tailored for Meta platforms, centering on three specific bundle offerings from Laura Geller's e-commerce site. Each graphic was meticulously designed with a focus on detail, recognizing that the target customer often seeks extensive information, which resulted in a significant amount of explanatory text.
To ensure adaptability, the assets were created in a 16:9 aspect ratio for targeted platforms, while maintaining the primary imagery within a 1:1 format suitable for broader applications. The design sought to convey an editorial and chic aesthetic that aligns seamlessly with Laura Geller’s brand identity. Various textures and color swatches were integrated to elevate visual appeal.
The outcome of this campaign was notable, achieving a 14% increase in web traffic alongside an 8% conversion rate, demonstrating the effectiveness of the strategic design approach.
