This new branding and its accompanying guidelines were thoughtfully created for the innovative company known as Alphabet Mafia Consultancy. The brand strategically focuses on marketing specifically for a queer audience, recognizing their unique needs and preferences. The inspiration for this distinctive branding draws heavily from the iconic styles of Art Deco and Film Noir aesthetics, paying homage to the “Mafia” namesake. The color palette is built around deep, rich reds, which are then complemented with striking black and white to create high contrast and visual appeal. The typography reflects inspiration taken from classic newspapers and The Godfather-styled typefaces, effectively tying the overall aesthetic together in a cohesive manner. The icon is a subtle nod to queerness, designed with the chess piece representing both a King and Queen, while ensuring it doesn't appear overtly queer. This thoughtful choice resonates with the brand's emphasis on its strategic approach, which is precisely why the chess piece was chosen as a central symbol.
In addition to creating the brand guidelines, a series of customizable social media templates were developed, enabling the Founder to produce social media content that adheres to the established brand identity and resonates effectively with the target audience.
Below is the mood board created that was the source of inspiration for this branding.
